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soft, expensive blonde

Colour that looks expensive and stays healthy.

Soft, feminine blonde. Airtouch, highlights and lived-in colour in Marda Loop, Calgary.

10 years behind the chair  ·  L'Oréal trained colourist  ·  Keune  ·  K18

5.0★

01 / meet your colourist

Portrait of Valeriia, colourist and founder of The Tone Doctrine

Hi, I'm Valeriia.

I'm Valeriia, a colourist with ten years behind the chair. I grew up in Kryvyi Rih, Ukraine, styling hair long before I could properly hold the scissors, and moved to Calgary in 2022. I specialise in soft blonde, airtouch and lived-in tone, and I can build molecular restoration into any lightening service.

Colour should look expensive and leave the hair healthier than it found it.

Trained & certified
  • L'Oréal · Le Cadeau
  • Molecular restoration · Dubai
  • Keune
  • K18
  • Felps

Three principles behind every appointment.

  • Precise tone. Colour matched to your skin and your lifestyle, toned so it stays true between visits.
  • Hair that stays healthy. Cold and molecular restoration you can build into any lightening service, so going blonde does not have to cost you condition.
  • An expensive finish. Soft, dimensional colour that grows out beautifully. Elegant, never flat.

02 / what I offer

Signature services.

Soft dimensional blonde airtouch resultFrom $150

01

Blonding

Airtouch, highlights and foilayage. Soft, dimensional blonde with no harsh regrowth line.

Healthy, glossy hair after cold molecular restorationFrom $90

02

Cold hair restoration

Molecular treatment that rebuilds hair from the inside for shine and strength after colour.

Clean, even, true-to-tone solid colourRoots from $90

03

Solid colour

Clean, even, true-to-tone colour with a healthy finish.

Fresh haircut finished with a blowoutFrom $60

04

Haircut & blowout

Women's and men's cuts, finished with a blowout.

why me

Colour that lasts, and hair that stays healthy.

Ten years of blonde and colour work, with hair health treated as part of the result, never an afterthought.

  • 10 years behind the chair, with colour as the focus.
  • Trained with L'Oréal and in molecular hair restoration.
  • Expensive-looking blonde, kept healthy.
  • An honest consultation before every appointment.
  • Keune, K18 and Felps on every service.

03 / recent work

Selected work.

before & after

finished looks

in motion

Tap any clip to watch it on Instagram.

04 / kind words

What clients say.

★★★★★

"I came in to test bleaching my hair. Valeriia was patient and genuinely cared about my hair health. So happy with the service."

Parnian J. · Google
★★★★★

"An amazing experience. Valeriia does colour and cuts flawlessly. I love my transformation and I will definitely be back."

Iana G. · Google
★★★★★

"I love Valeriia. She is so patient and gentle with my hair, and always gets my colour just perfect."

Dawn S. · Google
★★★★★

"So happy with my haircut. She explained a lot about hair care and advised what works best for me. See you soon."

Nataliia S. · Google
★★★★★

"I came in for a cut and she understood exactly what I wanted at the consultation. Very happy, and such a welcoming salon."

Elizaveta K. · Google
★★★★★

"Valeriia is truly the best! Incredibly professional, highly skilled, and delivers amazing results every single time. She's the only one I trust with my hair — 10/10 recommend!"

Kristina M. · Google
★★★★★

"I keep coming back! Always welcoming atmosphere, Lera is a great professional and I always leave happy. Totally recommend!"

Yuta K. · Google
★★★★★

"So happy I found Valeriia! She is amazing, she does my hair color perfect every time. I always do full color with her and I'm always so happy with the result. She is honestly the best hair colorist in Calgary. Very talented, professional and just a really nice person. I wouldn't go to anyone else now, highly recommend Valeriia if you're looking for a great hair stylist in Calgary!"

Olga K. · Google
★★★★★

"I've been going to Lera for over three years now, for everything from simple cuts to pretty complex colour work, and she's honestly one of the best colourists I've found in Calgary. I'm naturally blonde but I always want to go a touch lighter with a cool, slightly grey undertone, which sounds simple but is actually really hard to get right. Every single time, Lera finds the exact shade I'm picturing in my head. My hair is thick and pulls yellow/brassy fast, so it needs careful, patient work, and some sessions have taken over 8 hours in the chair. She never rushes it, and my hair always comes out healthy and intact after, not damaged the way lightening this much usually leaves it. I recommend her without hesitation, for cuts and for colour."

Valeriia H. · Google

05 / full menu

Price list.

Book an appointment

All prices do not include 5% GST.

referral

Bring a friend.

You and a friend each receive 10% off your next visit.

06 / questions

Good to know.

Will blonding or bleaching damage my hair?

Keeping hair healthy is the whole point. I use bond builders like K18 and pace the lightening, so blonde looks expensive and still feels soft, with no fried or brassy finish.

How much does colour cost?

Partial highlights and airtouch start at 150, a full airtouch or foilayage from 280. Roots and toner are lower. The exact quote depends on length and density and comes after a short consultation. Prices are before GST.

How long does an appointment take?

A full airtouch or balayage usually runs three to five hours, depending on length and how light you want to go. You get a realistic time estimate when you book.

Do you consult before the service?

Always. Every appointment starts with a short consultation so we agree on the tone, the plan and the aftercare before any colour goes on.

Which products do you use?

Keune colour, K18 molecular repair and Felps care. The same line is available to take home so your colour lasts between visits.

How do I book, and what if I need to cancel?

Booking is online through Square. Cancellations inside 24 hours are charged at 50 percent, so please give notice if your plans change.

book in

Ready when you are.

Online booking through Square, Tuesday to Saturday.

Book an appointment

Hours

Tue to Fri, 9:00 to 19:00.  Sat, 9:00 to 17:00.

Location

Inside Logix Hair Salon
3519 Garrison Gate SW, Calgary, AB

Contact

403-951-3500  ·  Text  ·  Instagram  ·  Online booking

Cancellation

Rescheduling or cancelling under 24 hours is charged at 50% of the service price.

follow along

On Instagram.

@hair_by_valeriia

Where I work

Inside Logix Hair Salon, 3519 Garrison Gate SW, Marda Loop, Calgary.

Directions & details